One thing I love about Archie is the sales on their website. Scarcely a week goes by without a new 25% or 30% discount deal. This is a genuine incentive when one is debating getting one’s umpteenth Jughead-themed T-shirt.

Not only that, when the Kevin Keller comic and the Life With Archie magazine both got cancelled, I got notices in the mail saying that not only would my subscriptions to those titles be applied to other Archie comics, but that I could have further discounts on Archie website stuff.

Discounts are cool, but so is the Archie merchandise. I subscribe to all the regular Archie periodicals plus the online Archie Digital Comics service, but when it’s still hard to keep up with all the collections and repackagings and coffee table books, I head to archiecomics.com. Plus, archiecomics.com realizes that at least a small part of its fanbase is not 12 years old, and maintains an “Archie’s Vault” page of older items still kicking around from other eras. I am now the proud owner of a set of colorful little metal tins emblazoned with images from Sabrina the Teenage Witch: The Animated Series, circa 2002.