Literary Up: Jobs

It felt just like when Charles Schulz died just as the last episode of Peanuts appeared in the Sunday newspapers. I received the latest issue of MacWorld, with its cover teaser “Jobs Resigns: What’s Next for Apple?” and hours later learned that Apple’s top human icon had expired.

Having the luxury of monthly deadlines and not at-the-moment improvs, MacWorld has a measured view of Apple post-Jobs. They provide a timeline of the company’s successes and failures. They opine that Apple is a much more robust and secure brand than it was when Jobs rejoined it a decade ago. They reprint his resignation letter, which demonstrates took he recommendation to appoint Tim Cook as CEO. They profile Cook.

But the way MacWorld most clearly answers the question which has swamped the media these last two days—whence Apple sans Jobs?—is on its cover. Jobs’ resignation may consume the magazine’s columnists and sidebar-writers, but it’s not MacWorld’s cover story. That would be “Lion Revealed—Tips & Tricks for Making the Most of OSX10.7.” It’s a positive and practical 16-page section devoted to the latest operating system update. The future is already now. There are new fields to conquer. We don’t need to be living in the mortal past.