Get Wildroot Cream Oil, Charlie


Here’s an old ad for Wildroot Cream Oil, glimpsed through the front window of Ron’s Barber Shop, across from the Westport (Ct.) train station.
The hair product’s popularity peaked in the 1940s and ‘50s, when it had an unlikely spokesperson: Fearless Fosdick, a perforated parody of Dick Tracy beloved by the infantile title character in Al Capp’s satirical comic strip L’il Abner. Capp himself was Connecticut born (in New Haven) and raised (in Bridgeport).
I’m reluctant to add this link to Wildroot’s radio jingle, it’s so infernally catchy. I first learned it through sheet music when I was a kid, and it’s been stuck in my head for 40 years.