The Yale Daily News has been laying into Toad’s on a regular basis for months now. In November, there was a news story, “Alternative venues leapfrog Toad’s,”
http://www.yaledailynews.com/news/2011/nov/16/alternative-venues-leapfrog-toads/
which suggested that “changing crowd demographics and a growing number of alternatives are eroding the decades-long dominance Toad’s has held over Yale nightlife.” In other words, Yalies are apoplectic that more riff-raff from other colleges—notably busloads of Quinnipiac students—are daring to set foot on their turf.
In the YDN’s last issue of the fall semester, there were two stories denigrating the club. One was an op-ed by the resident of a nearby dorm decrying the noise and squalor at closing time. This screed which made me laugh out loud, as I’ve lived in neighborhoods where Yale societies and sports teams hold “private” parties, and the students’ squalor far eclipses any found at a state-regulated, police-enforced downtown club.
The other was a news article declaring the Elm Street bar and steakhouse Box 63 to be serious competition for Toad’s. That wasn’t the first article to make such a claim; on Sept. 30, the Yale Daily ran a story titled “Boxing Out Toad’s,” which began “After decades of dominating Yale’s nightlife, Toad’s Place might have some new competition.”
Never mind that the same September story quote managers at both Toad’s and Box 63 as saying they don’t consider each other to be major competition, considering the differences between the two. Never mind that Box 63 doesn’t offer live music or dance parties. Never mind that Toad’s is not a restaurant. Never mind that the YDN’s case for Box 63 cutting into Toad’s audience is based on increased drinking at late-night hours a couple of nights a week.
I was a frequent Toad’s-goer from my mid-20s into my early 40s. I didn’t regard it as a rite of passage—there were plenty of other places, including my neighbor Rudy’s, where I could just drink and converse. The purpose of a cover charge or ticket price is because there is a whole other opportunity being offered: live music, or a DJ dance party or a community benefit.
I’m ecstatic at the swift success of Box 63. They took a building that had been empty for over a year, and which hadn’t been used to its full potential for maybe a decade, and restored it to the glory it once had as Fitzwilly’s and other restaurants.
But it’s ridiculous to tout its success as a slam on another place. Not when there are so many other options also in the neighborhood, from Elm Bar to Mory’s to the new spate of bar/restaurants on Upper Chapel. Not when places like Richter’s, which drew a Box 63-type crowd, have gone under. And especially not when you minimize Toad’s as merely a place to drink with Yale friends.